PROTEST MARCH OF THE PENGUINS
When Donald Trump imposed tariffs on the Heard and McDonald Islands, an uninhabited territory home only to penguins, we turned the penguins' annual migration into a protest march against those tariffs.
Agency: Rethink
Chief Creative Officer: Aaron Starkman, Mike Dubrik
Executive Creative Director: Xavier Blais
Creative Director: Nick Noh, Jordan Darnbrough
Copywriter: Tessa Warburton, Sadiya Bano
Art Director: Juun Moon, Jaclyn McConnell